Kanye West marketing $200 gadget that ‘customizes any song’
Kanye West is advertising a $200, handheld gadget that he claims will permit people to “customize any music,” including modifying the tempo, incorporating special effects and even taking part in a observe backwards.
The product-coloured, disc-formed gadget — referred to as the “Donda Stem Player” — allows people adjust the pace of new music, isolate person instrumental parts and increase outcomes like echo and reverb, according to its site and films shared on social media.
The device, which prices the very same total of cash as West’s modern Gap collaboration jacket, shares a title with West’s forthcoming album “Donda”. Orders are open now and the unit will ship to US and Uk shoppers sometime “this summer time,” in accordance to its web-site.
West shared a video clip of the Donda Player in action on Twitter Wednesday, manipulating the product to make loops and improve pace applying an unreleased observe named “JUNYA.”
The track, which appears to be from West’s approaching album, celebrates Japanese designer Junya Watanabe and capabilities rapper Playboi Carti. Its 1 of a number of songs that West has teased at a two listening classes in Atlanta’s Mercedes-Benz stadium.
An additional movie of the Donda Player shared on Instagram by a West lover account confirmed the gadget remaining employed to isolate vocals from an unreleased West track, as very well as speeding up and reversing Beethoven’s 5th symphony.
The Donda Player was formulated in a collaboration involving West’s Yeezy Tech brand and United kingdom-based mostly electronics startup Kano.
The gadget functions four touch-sensitive lights and 8 gigabytes of storage. It supports typical audio formats like MP3 and FLAC — and can perform audio by an inside speaker, a headphone jack or bluetooth gadget, in accordance to its web site.
Kano and Yeezy did not straight away reply to requests for remark.
The Donda Player’s reveal arrives as West is planning nonetheless one more Donda listening session Thursday night time in his hometown of Chicago, immediately after which he will supposedly launch the album. The Chicago celebration will not have to have vaccines or unfavorable coronavirus checks for entry — but will aspect a comprehensive-measurement recreation of West’s childhood dwelling.