Google Cloud is owning some accomplishment when it comes to landing advert tech providers as new consumers, but the companies that select Google to deal with their computing infrastructure are earning a challenging bargain.
Google not long ago struck bargains with 33Throughout, a publisher monetization business, and a crypto-marketing startup, Authorization.io, to enable electricity their businesses. In this way they are relying on the No. 1 online advertisement company, whilst also competing in parts that overlap. This dynamic raises interesting concerns about what ad tech firms will need to take into account when they opt for a cloud provider.